The Obulamu? campaign implemented in Uganda to contribute to reductions in:
Obulamu? or How's Life? is a popular way of greeting in Uganda. Communication for Healthy Communities (CHC) uses the phrase as a fresh way to position health within day-to-day conversations across 4 life stages. They are:
This poster communicates that even when HIV positive, an adolescent can still live a normal and healthy life if they take their ARVs as told by a health worker.
The poster addresses the fact that ARVs are not easy to take everyday but if one wants to live a healthy life, then they have to take their ARVs as told by a health worker.
The poster promotes the importance of peer support as one discloses their HIV status.