Campaign

The Obulamu? campaign is an integrated social and behavior change communication (SBCC) platform that provides strengthened health communication to reduce HIV, total fertility, maternal and child mortality, malnutrition, malaria and TB in Uganda. The campaign engages people by providing information and messages related to important issues during four stages/phases of life. This targeted approach supports individuals to make informed decisions and to adopt healthy behaviors.

Phase 1: How’s Your Love Life?

How’s Your Love Life? addresses health needs of young adults aged 18-30 years in relationships well as people living with HIV and key populations in this stage.

Interventions Promoted Include: HIV prevention (condom use, HIV testing and counselling, partner reduction, safe male circumcision), HIV care and treatment (antiretroviral therapy adherence and discordance), prevention of unplanned pregnancies (family planning) and TB screening, testing and adherence.

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Phase 2: How’s Your Pregnancy?

How’s Your Pregnancy? addresses health needs of pregnant couples aged 15-49 years well as people living with HIV and key populations in this stage.

Interventions Promoted Include; antenatal care (birth preparedness and delivery at the health centre), malaria in pregnancy, antiretroviral therapy adherence, elimination of mother to child transmission (eMTCT), nutrition in pregnancy, new-born care (early initiation of breastfeeding and cord care, post-natal care and child spacing.

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Phase 3: How’s Your Baby?

How’s Your Baby? addresses health needs of families and caretakers of children under five years well as people living with HIV and key populations in this stage.

Interventions Promoted Include: early initiation of breast feeding, exclusive breastfeeding for the first six months, complimentary feeding, prevention and management of malaria in children under five years, immunization, pediatric antiretroviral therapy, health timing and spacing of pregnancy and water, hygiene and sanitation (WASH).

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Phase 4: What’s up?

What’s up? What’s my choice? addresses health needs of adolescent girls and boys focusing on the 15-19 years’ age group.

Interventions Promoted Include; HIV prevention (condom use, HIV testing and counselling, partner reduction, safe male circumcision), HIV care and treatment (antiretroviral therapy adherence and discordance) and prevention of unplanned pregnancies (family planning).

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