How’s Your Pregnancy? addresses health needs of pregnant couples aged 15-49 years well as people living with HIV and key populations in this stage.
Interventions Promoted Include; antenatal care (birth preparedness and delivery at the health centre), malaria in pregnancy, antiretroviral therapy adherence, elimination of mother to child transmission (eMTCT), nutrition in pregnancy, new-born care (early initiation of breastfeeding and cord care, post-natal care and child spacing.
Key Communication Interventions
The Obulamu? campaign interventions address information, motivation, skills, norms and referrals to health services. These include:
1. Interpersonal Communication (IPC) and Community Mobilization
- Obulamu? champions: Orientation, deployment and follow-up of Obulamu? champions to influence the health choices and behaviors of community members.
- Targeted Home visits: Used to tackle information, knowledge, and skills' gaps household levels.
- One-on-one and small group discussions: Used to tackle information, knowledge, and skills' gaps at the individual level.
- Community shows: Using edutainment shows to improve knowledge, motivation, skills and provide a supportive environment for adoption of healthy behaviours.
2. Mass Media
- Radio: DJ-led conversations, radio spots and talk shows, drama skits and interviews with health experts.
- Television: TV spots, and short drama skits during the 7 to 10 p.m. time slot when most households watch TV.
- Social media: Facebook, Twitter, YouTube, WhatsApp and SMS to share ideas, information and content in virtual networks.
3. Print Media
- Outdoor print: Billboards, street poles, motion media through taxis.
4. Support Materials
- Provider and client tools including guides, brochures, leaflets, posters, flip charts, talking points, cue cards, videos, audios and other job aids.