Phase 3: How’s Your Baby?

Phase 3: How’s Your Baby?

How’s Your Baby? addresses health needs of families and caretakers of children under five years well as people living with HIV and key populations in this stage.

Interventions Promoted Include: early initiation of breast feeding, exclusive breastfeeding for the first six months, complimentary feeding, prevention and management of malaria in children under five years, immunization, pediatric antiretroviral therapy, health timing and spacing of pregnancy and water, hygiene and sanitation (WASH).


Key Communication Interventions 

The Obulamu? campaign interventions address information, motivation, skills, norms and referrals to health services. These include:

1. Interpersonal Communication (IPC) and Community Mobilization

  • Obulamu? champions: Orientation, deployment and follow-up of Obulamu? champions to influence the health choices and behaviors of community members.
  • Targeted Home visits: Used to tackle information, knowledge, and skills' gaps household levels.
  • One-on-one and small group discussions: Used to tackle information, knowledge, and skills' gaps at the individual level.
  • Community shows: Using edutainment shows to improve knowledge, motivation, skills and provide a supportive environment for adoption of healthy behaviours.

2. Mass Media

  • Radio: DJ-led conversations, radio spots and talk shows, drama skits and interviews with health experts.
  • Television: TV spots, and short drama skits during the 7 to 10 p.m. time slot when most households watch TV.
  • Social media: Facebook, Twitter, YouTube, WhatsApp and SMS to share ideas, information and content in virtual networks.

3. Print Media

  • Outdoor print: Billboards, street poles, motion media through taxis.

4. Support Materials

  •  Provider and client tools including guides, brochures, leaflets, posters, flip charts, talking points, cue cards, videos, audios and other job aids.