Phase 4: What’s up?

Phase 4: What’s up?

What’s up? What’s my choice? addresses health needs of adolescent girls and boys focusing on the 15-19 years’ age group.

Interventions Promoted Include; HIV prevention (condom use, HIV testing and counselling, partner reduction, safe male circumcision), HIV care and treatment (antiretroviral therapy adherence and discordance) and prevention of unplanned pregnancies (family planning).


Key Communication Interventions  

The Obulamu? campaign interventions address information, motivation, skills, norms and referrals to health services. These include:

1. Interpersonal Communication (IPC) and Community Mobilization

  • Obulamu? champions: Orientation, deployment and follow-up of Obulamu? champions to influence the health choices and behaviors of community members.
  • Targeted Home visits: Used to tackle information, knowledge, and skills' gaps household levels.
  • One-on-one and small group discussions: Used to tackle information, knowledge, and skills' gaps at the individual level.
  • Community shows: Using edutainment shows to improve knowledge, motivation, skills and provide a supportive environment for adoption of healthy behaviours.

2. Mass Media

  • Radio: DJ-led conversations, radio spots and talk shows, drama skits and interviews with health experts.
  • Television: TV spots, and short drama skits during the 7 to 10 p.m. time slot when most households watch TV.
  • Social media: Facebook, Twitter, YouTube, WhatsApp and SMS to share ideas, information and content in virtual networks.

3. Print Media

  • Outdoor print: Billboards, street poles, motion media through taxis.

4. Support Materials

  •  Provider and client tools including guides, brochures, leaflets, posters, flip charts, talking points, cue cards, videos, audios and other job aids.